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Digital Marketing Strategy Overview


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Service:
Digital Marketing Strategy Overview
Digital Agenda Category:
Cybercrime & Trust
Service Type:
Implementation Plan
Status:
Operational
Producing Project:
CREATE
Implementing Region:
Europe
Implementing Organisation:
ERNACT EEIG
The Digital Marketing Strategy was produced as part of a series of workshops carried out in County Donegal, Derry and Tyrone, which were funded through the CREATE project.  The document template outlines the key components of any effective marketing plan and was supplied free of charge to all companies who participated in the workshop series.  The document is a combination of CREATE advisor knowledge and expertise combined with excerpts from well established Digital strategy thinkers.  This includes the SOSTAC model, as defined by PR Smith, and is considered by many to be the standard Marketing strategy template.
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